SOCIAL MEDIA: IMPACT ON BUSINESS ACTIVITY

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Published: 2023-12-25
Тест плагіна: Дату в логах не знайдено
DOI: https://doi.org/10.55643/ser.4.50.2023.533
Keywords:
business strategy in social media, customer relationship management, Internet advertising, media analyst, mobile application, purchasing behaviour of users, SEO-optimization of the website, social media, social media marketing, virtual reality

Issue

Vol. 4 No. 50 (2023): SOCIO-ECONOMIC RELATIONS IN THE DIGITAL SOCIETY

Section

Behavioral determinants of improving the efficiency and safety of socio-economic processes
How to Cite
Chyrak, I., Virkovska, A., Koziuk, V., & Kiziloglu, M. (2023). SOCIAL MEDIA: IMPACT ON BUSINESS ACTIVITY. Socio-Economic Relations in the Digital Society, 4(50), 124-142. https://doi.org/10.55643/ser.4.50.2023.533
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Main Article Content

Iryna Chyrak
к.е.н., доцент кафедри економіки та економічної теорії, Західноукраїнський національний університет, Тернопіль, Україна , Candidate of Economy Sciences, Associate Professor of the Department of Economics and Economic Theory Department, West Ukrainian National University, Ternopil, Ukraine
https://orcid.org/0000-0003-1593-7042
Anastasiya Virkovska
к.е.н., доцент кафедри економіки та економічної теорії, Західноукраїнський національний університет, Тернопіль, Україна , Candidate of Economy Sciences, Associate Professor of the Department of Economics and Economic Theory Department, West Ukrainian National University, Ternopil, Ukraine
https://orcid.org/0000-0002-0723-5772
Viktor Koziuk
д.е.н., професор, завідувач кафедри економіки та економічної теорії, Західноукраїнський національний університет, Тернопіль, Україна , D.Sc. in Economics, Professor, Head of Economics and Economic Theory Department, West Ukrainian National University, Ternopil, Ukraine
https://orcid.org/0000-0002-5715-2983 (unauthenticated)
Mehmet Kiziloglu
д.н., доцент кафедри менеджменту та організації, Університет Памуккале, Денізлі, Туреччина , Dr. (Management and Organization), Associate Professor of the Department of Management and Organization, Pamukkale University, Denizli, Turkey
https://orcid.org/0000-0002-6098-3980 (unauthenticated)

Abstract

Social media is extremely popular among users all over the world. Social media is becoming not only a means of communication, but also a powerful platform for conducting business. The purpose of the research is to analyze the use of modern social media tools and determine their impact on the purchasing behaviour of Internet users and the effectiveness of online business.
The paper analyzes the features and trends in social media use, as well as the reasons for their growing popularity among users around the world. An analysis of the social media influence on business development was carried out and several significant advantages were identified, in particular: expansion of information sources about the company’s activities, coverage of a larger target audience, reduction of company costs, implementation of advertising and promotion of product sales, etc. The effective use of modern social media tools and the latest methods of economic and psychological influence on the purchasing behaviour of users has been analyzed. It was determined that there is a close relationship between the effectiveness of business development in social media and the use of social media marketing (SMM) tools, Internet advertising, customer relationship management (CRM), SEO optimization of websites, mobile applications, the use of virtual reality, etc.
Based on the research, a strategy for conducting business in social media is proposed, which involves: 1) determining the target audience for effective positioning of products and the correct choice of the social network; 2) definition and coordination of the company’s long-term goals in its offline and online activities; 3) generation of high-quality unique content and constant work on its filling; 4) selection of social media tools to increase the effectiveness of attracting potential customers, sales promotion and automation of business processes; 5) conducting media analytics, i.e. monitoring the effectiveness of business activities in social media.

Article Details

How to Cite

Chyrak, I., Virkovska, A., Koziuk, V., & Kiziloglu, M. (2023). SOCIAL MEDIA: IMPACT ON BUSINESS ACTIVITY. Socio-Economic Relations in the Digital Society, 4(50), 124-142. https://doi.org/10.55643/ser.4.50.2023.533

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