Filippova, Tetiana, et al. “REALIZATION OF THE HOLISTIC MARKETING STRATEGY FOR OMNI-CHANNEL RETAIL ON THE EXAMPLE OF THE FOXTROT NETWORK”. Socio-Economic Relations in the Digital Society, vol. 2, no. 48, June 2023, pp. 73-83, https://doi.org/10.55643/ser.2.48.2023.486.